TY - BOOK AU - OW YEONG MUN YEW (TP016730) AU - Abdulaleem Zaid Mohammed Al-Othmani TI - THE EFFECT OF BIG DATA ANALYSIS IN GAINING COMPETITIVE ADVANTAGE FOR ONLINE RETAILER IN MALAYSIA AV - PM-26-04 PY - 2013/// CY - Kuala Lumpur PB - Asia Pacific University N1 - A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of M.SC in Information Technology Management ER -