TY - BOOK AU - PAULINE DUANE LACERDA (TP027892) AU - Dr. Mazuwin Binti Haja Maideen TI - CONSUMER'S RESPONSE TO CORPORATE SOCIAL RESPONSIBILITY (CSR) INITIATIVE: HOW GOAN CONSUMER'S PERCEPTION AND BEHAVIOR IS INFLUENCED BY CSR INITIATIVE" AV - PM-26-09 PY - 2013/// CY - Kuala Lumpur PB - Asia Pacific University N1 - A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in Business Administrations (I.T Sector) ER -