TY  - BOOK
AU  - TAN ENG ENG (DH007689)
AU  - Margaret A/P Subramaniam
TI  - DEVELOPING A THEORETICAL FRAMEWORK FOR THE IMPLEMENTATION OF (A-CRM) : : A CASE STUDY OF A HOTEL IN MALAYSIA 
AV  - PM-26-38 
PY  - 2014///
CY  - Kuala Lumpur
PB  - Asia Pacific University
N1  - A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of M.SC in Technology Management
ER  -