TY  - BOOK
AU  - Mason,Heidi
AU  - Rohner,Tim
TI  - The venture imperative: a new model for corporate innovation 
SN  - 1578513359 (hbk.)
AV  - HG4751 .M37 2002
U1  - 658.4063 21
PY  - 2002///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Venture capital
KW  - Technological innovations
KW  - Finance
N1  - Includes bibliographical references (p. 341-344) and index; Laying the foundation for innovation. The venture imperative, a new model for corporate innovation -- The fear of venturing, shedding the misconceptions -- Battling corporate antibodies, prescriptions for success -- Building the business of building businesses, creating the VBO -- A guide for venturing. Stage 1, the venture vision : validating the concept -- Stage 2, the alpha offering : building while planning -- Stage 3, the beta offering : testing the waters -- Stage 4, the market offering : calibrating and expanding -- Capturing the strategic value. Ensuring the future of corporate venturing, extending the VBO -- Corporate venturing, a new context for value
ER  -