TY  - BOOK
AU  - Burns,Alvin C.
AU  - Bush,Ronald F.
AU  - Sinha,Nilanjana
TI  - Marketing research
SN  - 9780273768517 (pbk.)
AV  - HF5415.2 .B87 2014
U1  - 658.83 23
PY  - 2014///
CY  - Harlow
PB  - Pearson
KW  - Marketing research
KW  - Textbooks
N1  - Authorised adaptation of the 7th United States edition; Includes bibliographical references and index
ER  -