TY - BOOK AU - HOOMAN YADEGAR (TP024158) AU - Kumaresu A/L Murugasu@Murugesi TI - A RESEARCH TO COMPARE THE BRAND LOYALTY OF ADIDAS AND NIKE SPORTWARE AMONG STUDENTS FROM PRIVATE HIGHER EDUCATION INSTITUTIONS IN TERM OF BRAND IMAGE, PRICE AND PRODUCT QUALITY AV - PG-20-3879 PY - 2013/// CY - Kuala Lumpur PB - Asia Pacific University KW - Marketing management KW - Research N1 - A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the degree of B.A (Hons) in Marketing Management. ER -