TY - BOOK AU - SHOKHRUKH KOBULJONOV (TP026878) AU - Chia Su Aie TI - THE IMPORTANCE OF CUSTOMER RELATIONSHIP MANAGEMENT FOR RETAINING STUDENTS IN PRIVATE UNIVERSITIES IN MALAYSIA AV - PG-20-3892 PY - 2013/// CY - Kuala Lumpur PB - Asia Pacific University N1 - A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the degree of B.A (Hons) in International Business Management ER -