TY - BOOK AU - HELLON PETER MAGAI (TP019602) AU - Mr. Ravichandran Muniandy TI - A STUDY TO IDENTIFY THE EFFECTIVENESS OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE CRDB BANK IN TANZANIA AV - PG-20-3906 PY - 2013/// CY - Kuala Lumpur PB - Asia Pacific University N1 - A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the degree of B.A (Hons) in Marketing Management ER -