TY - BOOK AU - AIDAI SABIROVA (TP024297) AU - Kumaresu A/L Murugasu TI - CONSUMER BUYING BEHAVIOUR TOWARDS VIDEO GAMES IN MALAYSIA AV - PG-20-3905 PY - 2013/// CY - Kuala Lumpur PB - Asia Pacific University N1 - A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the degree of B.A (Hons) in International Business Management ER -