TY - BOOK AU - VINCE CHOCK YEE MING (TP025932) AU - Wong Huey Wern TI - A STUDY ON COUNTRY OF ORIGIN EFFECT, ADVERTISING APPEAL, PRODUCT KNOWLEDGE AND SKINCARE PURCHASING INTENTION IN MALAYSIA AV - PG-20-3982 PY - 2013/// CY - Kuala Lumpur PB - Asia Pacific University N1 - A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the degree of B.A (Hons) in International Business Management ER -