TY - BOOK AU - LIM MEI KEI (TP025479) AU - Tee Poh Kiong TI - A STUDY ON THE FACTORS THAT AFFECT ON THE USAGE OF ELECTRONIC TICKETING IN AIRLINE INDUSTRY AMONG CONSUMER IN MALAYSIA AV - PG-20-3991 PY - 2013/// CY - Kuala Lumpur PB - Asia Pacific University N1 - A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the degree of B.A (Hons) in Marketing Management ER -