TY - BOOK AU - LEOW KAR JUN (TP029786) AU - Riaz Fathima Bt Omar Farouk TI - TO IDENTIFY THE KEY FACTORS THAT AFFECTING CONSUMER PURCHASING BEHAVIOR OF TOYOTA-HYBRID VEHICLE AV - PG-20-4032 PY - 2013/// CY - Kuala Lumpur PB - Asia Pacific University N1 - A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the degree of B.A (Hons) in Marketing Management ER -