TY  - BOOK
AU  - Piercy,Nigel
TI  - Market-led strategic change: transforming the process of going to market 
SN  - 9781856175043 (pbk.)
AV  - HF5415.13 .P54 2009
U1  - 658.8 22
PY  - 2009///
CY  - Amsterdam, Boston, London
PB  - Elsevier/Butterworth-Heinemann
KW  - Marketing
KW  - Strategic planning
N1  - Previous ed.: 2002; Includes bibliographical references and index
ER  -