TY  - BOOK
AU  - McQuail,Denis
TI  - Audience analysis
SN  - 0761910026 (pbk.)
AV  - P96.A83 M39 1997
U1  - 302.23 21
PY  - 1997///
CY  - Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Mass media
KW  - Audiences
N1  - Includes bibliographical references (p. 151-161) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0655/97004855-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0655/97004855-t.html
ER  -