TY  - BOOK
AU  - OOI KAI ROU (TP022672)
AU  - Dr. Tan Juat Hong
TI  - THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TOWARDS CUSTOMER LOYALTY IN THE HOTEL INDUSTRY: THE CASE OF THREE-STAR HOTELS IN KUALA LUMPUR 
AV  - PG-20-4131 
PY  - 2014///
CY  - Kuala Lumpur
PB  - Asia Pacific University
N1  - A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the degree of B.A (Hons) in International Business Management
ER  -