TY - BOOK AU - TAN HUA YI (TP025429) AU - Sueraya binti Mohamed Alwie TI - A STUDY ON FACTORS INFLUENCING PURCHASING BEHAVIOR ON SMARTPHONES : : MALAYSIAN CONSUMER' PERSPECTIVES AV - PG-20-4153 PY - 2014/// CY - Kuala Lumpur PB - Asia Pacific University N1 - A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the degree of B.A (Hons) in International Business Management ER -