TY - BOOK AU - MONICA VALINO (TP024618) AU - Subaashnii A/P Subramaniam TI - A STUDY OF CONSUMER'S PERCEPTION AND PURCHASING BEHAVIOUR TOWARDS MOBILE COMMERCE SERVICE AV - PG-20-4024 PY - 2013/// CY - Kuala Lumpur PB - Asia Pacific University N1 - A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the degree of B.A (Hons) in International Business Management ER -