TY  - BOOK
AU  - Armstrong,Gary
AU  - Kotler,Philip
TI  - Marketing: an introduction 
SN  - 9781292016788 (pbk.) 
AV  - HF5415 .A76 2015
U1  - 658.8 23
PY  - 2015///
CY  - Boston, London
PB  - Pearson
KW  - Marketing
KW  - Textbooks
N1  - Includes bibliographical references and index
ER  -