TY - BOOK AU - Shwom,Barbara Lynne AU - Snyder,Lisa Gueldenzoph TI - Business communication: polishing your professional presence SN - 9780133059519 (pbk.) AV - HF5718 .S59 2014 PY - 2014/// CY - Boston PB - Pearson KW - Business communication KW - Business writing N1 - Includes bibliographical references and index; Becoming a successful business communicator -- Working with others : interpersonal, intercultural, and team communication -- Managing the communication process : analyzing, composing, evaluating -- Communicating routine messages and building goodwill -- Communicating persuasive messages -- Communicating bad news -- Finding and evaluating business information -- Preparing persuasive business proposals -- Preparing business reports -- Preparing and delivering business presentations -- Communicating your professional brand : social media, rsums, and cover letters -- Getting the job : interviewing and following ER -