TY  - BOOK
AU  - Burgelman,Robert A.
AU  - Christensen,Clayton M.
AU  - Wheelwright,Steven C.
TI  - Strategic management of technology and innovation
SN  - 9780071263290 (pbk.)
AV  - HD45 .B87 2009
U1  - 658.514 22
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Technological innovations
KW  - Management
KW  - New products
KW  - High technology industries
KW  - Product management
KW  - Strategic management
N1  - Includes bibliographical references and indexes; Pt. 1; Integrating Technology and Strategy: A General Management Perspective --; Technological Innovation --; Technological Innovation and Strategy --; Pt. 2; Design and Implementation of Technology Strategy: An Evolutionary Perspective --; Technological Evolution --; Industry Context --; Organizational Context --; Strategic Action --; Pt. 3; Enactment of Technology Strategy-Developing a Firm's Innovative Capabilities --; Internal and External Sources of Technology --; Linking New Technology and Novel Customer Needs --; Internal Corporate Venturing --; Pt. 4; Enactment of Technology Strategy-Creating and Implementing a Development Strategy --; New Product Development --; Building Competence/Capabilities Through New Product Development --; Pt. 5; Conclusion: Innovation Challenges in Established Firms
N2  - "The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership by using a combination of text, readings, and cases to bring to life the latest research on critical business challenges." "Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy."--BOOK JACKET
ER  -