TY  - BOOK
AU  - Lehmann,Donald R.
TI  - Product management & strategy
SN  - 9789675771170 (pbk.)
AV  - HF5415.15 .P76 2010
U1  - 658.56 
PY  - 2010///.
CY  - Shah Alam, Selangor
PB  - McGraw Hill (Malaysia), 
KW  - Product management
N1  - Includes bibliographical references and index.
ER  -