TY - BOOK AU - CHONG WIN SHEN (TP026529) AU - Rohizan Binti Ahmad TI - EVALUATING FACTORS AFFECTING LUXURY PURCHASE INTENTION AMONG GENERATION Y CONSUMERS IN MALAYSIA AV - PG-20-4525 PY - 2014/// CY - Kuala Lumpur PB - Asia Pacific University N1 - A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (HONS) in: Marketing Management. ER -