TY - BOOK AU - GAN WEI YEE (TP025211) AU - Rahilah Binti Ahmad TI - AN EVALUATION ON THE IMPACT OF ONLINE SHOCKVERTISING TOWARD THE DIGITAL NATIVES / AV - PG-20-4530 PY - 2014/// CY - Kuala Lumpur PB - Asia Pacific University N1 - A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (HONS) in: Media Marketing. ER -