TY  - BOOK
AU  - ZUBEIR BHUGELOO (TP027651)
AU  - Abdul Hadi Che
TI  - AN EXPLANATORY STUDY ON THE USES AND GRATIFICATION THEORY AND SOCIAL MEDIA MARKETING AFFECTING THE ONLINE PURCHASING BEHAVIOR OF CUSTOMERS IN MALAYSIA / 
AV  - PG-20-4532 
PY  - 2014///
CY  - Kuala Lumpur
PB  - Asia Pacific University
N1  - A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (HONS) in: Media Marketing.
ER  -