TY - BOOK AU - ZULIA BINTI ZAMRI AU - Doris John Jinus TI - SERVICE QUALITY AS A DETERMINANT OF CUSTOMER LOYALTY: EXPLORING ITS RELEVANCE IN THE HOTEL INDUSTRY IN KUALA LUMPUR AV - PG-20-4607 PY - 2015/// CY - Kuala Lumpur PB - Asia Pacific University N1 - A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (Hons) in International Business Management ER -