TY - BOOK AU - PEMA SANGMU SHERPA AU - Khoo Jing Xian TI - THE INFLUENCE OF PRICE, FOOD QUALITY, SERVICE QUALITY, RESTAURANT IMAGE AND CUSTOMER PERCEIVES VALUE TOWARDS CUSTOMER SATISFACTION ON FAST FOOD RESTAURANT (MALAYSIA) AV - PG-20-4625 PY - 2015/// CY - Kuala Lumpur PB - Asia Pacific University N1 - A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (Hons) in International Business Management ER -