TY  - BOOK
AU  - RANA NADJIB
AU  - Dr. Nadiah Suki
TI  - INFLUENCE OF ONLINE ADVERTISING TOWARDS GENERATION Y PURCHASING BEHAVIOR: THE CASE OF GROUPON MALAYSIA
AV  - PG-20-4629 
PY  - 2015///
CY  - Kuala Lumpur
PB  - Asia Pacific University
N1  - A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (Hons) in Media Marketing
ER  -