TY - BOOK AU - MOHAMMED RIYADH MOHAMMED HASAN HADDAD AU - Riaz Fathima Binti Omar Farouk TI - FACTORS INFLUENCING CONSUMER'S BUYING BEHAVIOR IN PURCHASING APPAREL BRANDS / AV - PG-20-4683 PY - 2015/// CY - Kuala Lumpur PB - Asia Pacific University N1 - A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (Hons) in Marketing Management ER -