TY - BOOK AU - CHEW SIN HUI AU - Assoc. Prof. Dr. Benjamin Chan Yin Fah TI - A STUDY ON EXPLORING FACTORS TOWARD INSURANCE PURCHASING INTENTION AMONG GENERATION Y / AV - PG-20-4711 PY - 2015/// CY - Kuala Lumpur PB - Asia Pacific University N1 - A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (Hons) in Media Marketing ER -