TY  - BOOK
AU  - Hair,Joseph F.
AU  - Mary,Celsi
AU  - Arthur,Money
AU  - Phillip,Samouel
AU  - Michael,Page
TI  - Essentials of business research methods
SN  - 9780765646132 (pbk.)
AV  - HD30.4 .H29 2016
U1  - 650.072/1 23
PY  - 2016///
CY  - New York
PB  - Routledge
KW  - Business
KW  - Research
N1  - Includes bibliographical references and index; Business research for the twenty-first century -- Overview of the research process -- Ethics in business research -- Defining the research problem and reviewing the literature -- The nature and sources of secondary business data -- Conceptualization and research design -- Sampling approaches and considerations -- Methods of collecting primary data -- Measurement and scaling -- Questionnaire design -- Basic data analysis for qualitative research -- Basic data analysis for quantitative research -- Testing hypotheses in quantitative research -- Examining relationships using correlation and regression -- Other multivariate techniques -- Reporting and presenting research
ER  -