TY  - BOOK
AU  - LIEW MONG YEE (TP025677)
AU  - Ms. Thenmozly Pandurengan
TI  - AN EXPLANATORY STUDY ON PRICE, BRAND AWARENESS AND SOCIAL INFLUENCE TOWARDS SMARTPHONE PURCHASE INTENTION AMONG UNDERGRADUATES IN ASIA PACIFIC UNIVERSITY /                                                                                                                                                                                
AV  - PG-20-4736 
PY  - 2015///
CY  - Kuala Lumpur
PB  - Asia Pacific University
N1  - A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (Hons) in: Marketing Management
ER  -