TY  - BOOK
AU  - Roam,Dan
TI  - The back of the napkin: solving problems and selling ideas with pictures 
SN  - 9781591842699 (pbk.)
AV  - HD30.29 .R63 2013
U1  - 658.403 
PY  - 2013///
CY  - New York
PB  - Portfolio Penguin
KW  - Problem solving
KW  - Audio-visual aids
KW  - Management
KW  - Visualization
KW  - Creative ability in business
N1  - Includes bibliographical references and index; Machine generated contents note: part. I Introductions -- Anytime, Anyone, Anywhere: Solving Problems with Pictures -- 1.A Whole New Way of Looking at Business -- 2. Which Problems, Which Pictures, and Who is "We"? -- 3. Gamble We Can't Lose: The Four Steps of Visual Thinking -- part. II Discovering Ideas -- Looking Better, Seeing Sharper, Imagining Further: Tools and Rules for Good Visual Thinking -- 4. No Thanks, Just Looking -- 5. The Six Ways of Seeing -- 6. The Sqvid: A Practical Lesson in Applied Imagination -- 7. Frameworks for Showing -- part. III Developing Ideas -- The Visual Thinking MBA: Putting Visual Thinking to Work -- 8. Showing and the Visual Thinking MBA -- 9. Who Are Our Customers? Pictures That Solve a Who/What Problem -- 10. How Many are Buying? Pictures That Solve a How Much Problem -- 11. Where is Our Business? Pictures That Solve a Where Problem -- 12. When Can We Fix Things? Pictures That Solve a When Problem -- 13. How Can We Improve Our Business? Pictures That Solve a How Problem -- 14. Why Should We Even Bother? Pictures That Solve a Why Problem -- part. IV Selling Ideas -- It's Showtime -- 15. Everything I Know About Business I Learned In Show-And-Tell -- 16. Drawing Conclusions
ER  -