TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Strategic brand management: building, measuring and managing brand equity 
SN  - 9780131201156 (hbk.)
AV  - HD69.B7 K45 1998
U1  - 658.8/27 21
PY  - 1998///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references and index
ER  -