TY  - BOOK
AU  - Moriarty,Sandra
AU  - Mitchell,Nancy
AU  - Wells,William
TI  - Advertising & IMC: principles & practice 
SN  - 9781292017396 (pbk.)
AV  - HF5823  .M67 2015
U1  - 659.1 23
PY  - 2015///
CY  - Harlow
PB  - Pearson Education Limited
KW  - Advertising
N1  - Includes appendix, glossary, endnotes and index
ER  -