TY  - BOOK
AU  - Williams,Martin
TI  - Interactive marketing: how to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action 
SN  - 9780132135627 (hbk.)
AV  - HF5415.1264 .W55 1994
U1  - 658.8 20
PY  - 1994///
CY  - Australia
PB  - Prentice Hall
KW  - Interactive marketing
N1  - Includes index
ER  -