TY  - BOOK
AU  - Baines,Paul
AU  - Fill,Chris
AU  - Page,Kelly
TI  - Essentials of marketing
SN  - 9780198734765 (pbk.)
AV  - HF5415  .B35 2013
PY  - 2015///
CY  - Oxford
PB  - Oxford University Press
KW  - Marketing
N1  - Includes bibliographical references (p. 385-386) and index
ER  -