TY  - BOOK
AU  - Trott,Paul
TI  - Innovation management and new product development
SN  - 9781292133423 (pbk.)
AV  - HD45 .T76 2017
U1  - 658.5/75 23
PY  - 2017///
CY  - Harlow
PB  - Pearson
KW  - Technological innovations
KW  - Management
KW  - Industrial management
KW  - Product management
N1  - Revised edition of the author's Innovation management and new product development, 2012; Preface -- Acknowledgements -- Plan of the book -- Innovation management -- Innovation management : an introduction -- National systems of innovation and entrepreneurship -- Technology diffusion and markets -- Managing innovation within firms -- Operations and process innovation -- Managing intellectual property -- Managing organisational knowledge -- Strategic alliances and networks -- Management of research and development -- Managing r&d projects -- Open innovation and technology transfer -- Business models -- Product and brand strategy -- New product development -- New service innovation -- Market research and its influence on new product development -- Managing the new product development process -- References -- Further reading -- Index
ER  -