TY  - BOOK
AU  - Shoemaker,Stowe
AU  - Shaw,Margaret
TI  - Marketing essentials in hospitality and tourism: foundations and practices 
SN  - 9780131708273 (pbk.)
AV  - TX911.3.M3 S56 2008
PY  - 2008///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Hospitality industry
KW  - Marketing
KW  - Tourism
ER  -