TY  - BOOK
AU  - Walker,Orville C.
AU  - Mullins,John W.
TI  - Marketing strategy: a decision-focused approach 
SN  - 9781259010903 (pbk.)
AV  - HF5415.13 .W35 2014
U1  - 658.8/02 23
PY  - 2014///
CY  - New York
PB  - McGraw-Hill Education
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -