TY  - BOOK
AU  - Palmer,Adrian
TI  - Principles of services marketing
SN  - 9780077152345 (pbk.)
AV  - HF5415.13 .P35 2014
PY  - 2014///
CY  - Berkshire
PB  - McGraw-Hill Education
KW  - Service industries
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -