TY  - BOOK
AU  - Yopp,Jan Johnson
AU  - McAdams,Katherine C.
TI  - Reaching audiences: a guide to media writing 
SN  - 9780205874378 (pbk.)
AV  - P96.A86 Y67 2013
PY  - 2013///
CY  - Boston
PB  - Pearson
KW  - Mass media
KW  - Authorship
KW  - Audiences
N1  - Previous edition: Reaching Audiences / Jan Johnson Yopp, Katherine C. McAdams, Ryan M. Thornburg, 2010, 5th ed; Includes bibliographical references and index
ER  -