TY - BOOK AU - Schaible,Peter A . TI - The secret weapon of a master direct response online copywriter: how to position your brand for success, based on the research of Swiss psychiatrist Carl Jung SN - 9780974696225 (pbk.) AV - HF5825 .S3 2012 PY - 2012/// CY - Brewster, Mass. PB - SunDance New Media KW - Jung, C. G. KW - Advertising copy. KW - Marketing KW - Archetype (Psychology) ER -