TY  - BOOK
AU  - LIM LYNN (TP028017)
AU  - Mr. Patrick Han Kok Siew
TI  - AN EXPLANATORY STUDY ON TECHNOLOGY-BASED CRM, INFORMATION FACTOR, CUSTOMER ORIENTATION TOWARDS THE EFFECTIVENESS CUSTOMER RELATIONSHIP MANAGEMENT (CRM) AMONG BANKING INDUSTRY IN MALAYSIA /                                                                                                                                                                                
AV  - PG-20-4925 
PY  - 2015///
CY  - Kuala Lumpur
PB  - Asia Pacific University
N1  - A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (Hons) in: International Business Management.
ER  -