TY  - BOOK
AU  - LIP SHU KEAN (TP031513)
AU  - Ms. Riaz Fathima binti Omar Farouk
TI  - A STUDY ON THE FACTORS INFLUENCING ONLINE PURCHASE INTENTION AMONG GENERATION Y IN MALAYSIA /                                                                                                                                  
AV  - PG-20-4949 
PY  - 2015///
CY  - Kuala Lumpur
PB  - Asia Pacific University
N1  - A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (Hons) in: Marketing Management
ER  -