TY - BOOK AU - XU JIANQING (TP033492) AU - Assoc. Prof. Dr. Benjamin Chan Yin Fah TI - FACTORS INFLUENCING THE CONSUMER PURCHASING BEHAVIOR OF FRUIT, CHONGQING, CHINA AV - PM-26-78 PY - 2015/// CY - Kuala Lumpur PB - Asia Pacific University KW - Consumer behavior KW - China N1 - A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in: Business Administration ER -