TY  - BOOK
AU  - KHMELEVA IRINA (TP036278)
AU  - Sugitha P. Kanniaseelan
TI  - ASSESSING AN EFFICIENCY LEVEL OF CONTENT MARKETING THROUGH THE ELECTRONIC COMMUNICATION TOOL- ELECTRONIC MAIL : : FACTOR ENCOURAGING TO OPT IN & FORWARD ELECTRONIC MAIL AMONG Y GENERATION IN E-COMMERCE INDUSTRY IN KUALA LUMPUR, MALAYSIA 
AV  - PM-27-82 
PY  - 2016///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  - Electronic commerce
KW  - Malaysia
KW  - Generation Y
N1  - A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of MSc in International Business Communication (UCMF1502IBC)
UR  - https://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/
ER  -