TY - BOOK AU - JI ANG (TP022892) AU - Dr. Tan Juat Hong TI - AN EXPLANATORY STUDY : : THE INFLUENCE OF USER'S RECOMMENDATION ON CUSTOMER PURCHASE INTENTION UNDER SOCIAL COMMERCE AV - PM-27-84 PY - 2016/// CY - Kuala Lumpur PB - Asia Pacific University KW - Consumer behaviour KW - Electronic commerce N1 - A dissertation submitted in partial fulfillment of the requirements of Staffordshire University for the degree of Master in Business Administration (IT Sector) (UCMF1210MBAIT) UR - https://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/ ER -