TY  - BOOK
AU  - CHEN HAO WEI (TP040613)
AU  - Assoc. Prof. Dr. Benjamin Chan Yin Fah
TI  - A STUDY ON PRODUCT QUALITY, SERVICE QUALITY, CUSTOMER SATISFACTION & CUSTOMER LOYALTY TOWARDS FAST FOOD INDUSTRIES IN CHINA
AV  - PM-28-08 
PY  - 2017///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  - Consumer satisfaction
KW  - China
KW  - Consumer loyalty
N1  - A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in Business Administration (UCMF1511MBA)

UR  - https://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/
ER  -