TY  - BOOK
AU  - PATRICK WONG CHEE HOE (TP031622)
AU  - Ms. Thanam Subramaniam
TI  - THE INFLUENCE OF ADVERTISEMENT ON THE BUYING BEHAVIOUR OF SMARTPHONE CONSUMERS : : AN EXPLORATORY STUDY ON GENERATION Y AT ASIA PACIFIC UNIVERSITY (APU) 
AV  - PG-23-0020 
PY  - 2017///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  - Consumer behavior.
KW  - Shopping
KW  - Psychological aspects.
KW  - Marketing
KW  - Psychological aspects
N1  - Available in APres; A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1606KMGT)
UR  - https://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/
ER  -