TY  - BOOK
AU  - WONG SEOW CHING (TP035094)
AU  - Ms. Deeparechigi Vashu
TI  - THE FACTORS INFLUENCING GENERATION Y's CONSUMPTION BEHAVIOR OF FAST FOOD IN KLANG VALLEY, MALAYSIA
AV  - PG-23-0015 
PY  - 2016///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  - Convenience foods
KW  - Health aspects
KW  - Malaysia
KW  - Fast food restaurants
KW  - Generation Y
N1  - Available in APres; A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1606KMGT)
UR  - https://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/
ER  -